Digital signage for bank branches and insurance agencies
Filling waiting time, presenting offers without pushing them, unifying the message across a network. Controlled branch signage, including what it must never say.
Branch waiting: short but dense
A branch customer rarely waits long, but they wait facing a wall, often for an appointment they didn't choose to have. Unlike in retail, they're not in a buying mindset: they've come to sort out a problem, sign a document, or get an answer.
That calls for a restraint other sectors don't need. A screen running through credit offers on a loop in a waiting area feels oversaturating, and the topic is sensitive. The balance that works alternates useful information — hours, available services, online procedures, fraud prevention — with offers, kept to a minority.
Fraud prevention is, in fact, the best-received content in the sector: phishing, fake advisors, transfer scams. It's useful, it's expected, and it builds a trust that pure promotion never does.
A network, one message
Once a network spans several branches, control becomes the priority: the communications department needs to guarantee the message shown is the right one, up to date, and compliant — the mandatory disclosures in financial communication aren't something to improvise at branch level.
Screens are grouped by tags — region, branch, location — and a campaign is assigned to the whole group with its dates. The dashboard lets you check the campaign is genuinely running everywhere, both an internal control point and a convenience. Larger networks rely on the Enterprise plan, which adds single sign-on, hierarchical accounts and reporting.
What should never be shown
Two simple rules avoid most problems. The first: no personal data on screen. Queue signage is limited to a ticket number or a counter, never a customer's name in a public space.
The second: the reception screen isn't a workstation. It broadcasts content, it doesn't run business applications, and the device driving it needs no access to the branch's information system. This is also what makes the installation easy for IT security to approve.
Questions fréquentes
What should be shown in a bank branch?
A majority of useful content — hours, available services, online procedures, fraud and phishing prevention — and a minority of commercial offers. Prevention is the sector's best-received content and builds a trust that promotion alone doesn't.
Can the name of the customer being called be shown at the counter?
It's not recommended: displaying a name in a public space exposes personal data. Limit queue signage to a ticket number or a counter number.
How do I guarantee message compliance across a whole network?
By broadcasting from a central account to screen groups, with start and end dates, then checking actual playback from the dashboard. The Enterprise plan adds single sign-on, hierarchical accounts and reporting.
Does the screen need to connect to the branch's information system?
No: the player streams content from the platform and needs no access to the branch's business information system, which makes IT security sign-off much simpler. Three screens are free with the Free plan, with the features of the Premium plan — a "Powered by Smart-Signage" badge appears after 30 days. Beyond that, count on €9 excl. VAT per screen per month, or €99 excl. VAT per year, with no commitment. Room tablets, remote controls and e-paper labels fall under the Lite licence at €5 excl. VAT per device per month. From 50 devices of the same type, a discount becomes negotiable.