Digital signage for bakeries and pastry shops
Pastries in the morning, a sandwich deal at lunch, cakes in the afternoon: the screen follows the shop's rhythm. What to plan for a storefront, a till, or a network of several shops.
A shop that changes three times a day
The bakery is probably the business where dayparting makes the most sense: the morning offer has nothing to do with the lunch one, or the 4pm one. A paper poster can't keep up with that rhythm — it shows the compromise, which is to say nothing precise.
The time-based schedule takes care of this rhythm. One playlist per time of day, placed on the timeline, and the shop communicates cleanly: pastries and breakfast deals at opening, sandwiches and salads from 11am, cakes and afternoon treats later on, yesterday's bread at closing time if you sell it that way.
Special dates are worth preparing ahead of time rather than in a rush: galette in January, crêpes for Chandeleur, eggs at Easter, yule logs in December. They're set up once, trigger themselves on the day, and stop themselves too.
The flash promo, without going back to the computer
There are twelve slices of tart left at 5pm: that's the moment to put them on screen, not tomorrow. The platform works from a phone, and the AI Studio generates a visual from a sentence — "apple tart promo €4.50 until closing." In practice, the promo is on screen in under two minutes, with no design software and no designer.
The till screen is the second, often overlooked, opportunity: the customer stands there for thirty to sixty seconds looking straight ahead. It's the ideal spot for the loyalty card, celebration cake orders, catering platters or hiring.
Several shops: national and local
From the second shop onward, the question changes: how do you push the same promotion everywhere without taking local control away from shop managers? Screens are grouped by tags — "storefronts," "tills," "downtown shop" — and a playlist can be assigned to a whole group at once.
Monitoring matters as much as broadcasting: from the dashboard, you see which screens are online and what each one is actually showing. A screen unplugged by mistake on a Monday morning doesn't go unnoticed for three weeks.
Questions fréquentes
Can I change the promotion from my phone?
Yes. The platform works from a mobile device, and the AI Studio generates a visual from a simple sentence. In practice, an end-of-day promotion is on screen in under two minutes, with no design software.
How do I manage several shops from a single account?
Screens are grouped by tags — storefronts, tills, or by location. A playlist can be assigned to a whole group in one action, letting you push a promotion to every storefront in the network while each shop keeps its own local display.
Can I schedule the galette or yule logs in advance?
Yes, through the schedule's special dates. You prepare the campaign once, set its date range, and it starts and stops on its own on the planned dates. It's reusable the following year.
Which screen should I use for a bakery storefront?
A window exposed to sunlight needs a professional screen of at least 1,500 cd/m²: a consumer TV, around 300 to 400 cd/m², becomes unreadable during the brightest hours. For an indoor screen above the counter, a consumer TV works, as long as you check it supports long daily use.