Digital storefront for real estate agencies
Listings kept up to date around the clock, managed from the agency. A sold property disappears from the window in two clicks, new listings take its place — no reprinting, no laminating, no peeling off tape.
The storefront works hardest when you're not there
An agency storefront gets read in the evening and at weekends, agency closed, by passers-by taking their time. That's what makes stale listings so visible: a sold property still on display three weeks later tells the passer-by your information isn't reliable, and a prospect calling about a property already gone wastes everyone's time.
With a digital display, removing a listing takes two clicks from the agency, no printing, no peeling off tape. New listings take its place immediately, which puts healthy pressure on keeping it updated: the storefront becomes a real reflection of the portfolio.
The hardware: this is where it's won or lost
Storefront display is the most demanding case in all of digital signage, and many agencies get it wrong by mounting a consumer TV facing the street.
- Brightness: a consumer TV tops out around 300 to 400 cd/m². Behind a window, facing the sun, it's unreadable for a good part of the day. A storefront screen should start at 1,500 cd/m², and 2,500 for south-facing exposure.
- Heat: between the window and the screen, temperature climbs fast in summer. Professional storefront screens are built for this; domestic TVs aren't.
- Portrait format: it matches the width of a storefront and lets you show a full listing — photo, price, floor area, energy rating — in a single glance. Smart-Signage handles screen orientation.
- Scheduled shutdown: no point broadcasting at 3am. The schedule can turn the display off overnight, which extends panel lifespan and cuts power use.
What to show, and at what pace
A listing read from the pavement gets a few seconds. It needs to fit into four pieces of information: a photo taking up most of the screen, the price, the floor area and number of rooms, the town or neighbourhood. The rest — the full description — belongs on the online listing, not the storefront.
Count eight to twelve seconds per property and about ten in rotation: beyond that, the passer-by won't stay for the full loop. Exclusive listings and new arrivals deserve to appear more often than the rest of the portfolio.
Questions fréquentes
Is a regular TV enough for an agency storefront?
Rarely. A consumer TV tops out around 300 to 400 cd/m² and becomes unreadable behind a window exposed to the sun. A storefront screen should start at 1,500 cd/m², or even 2,500 for a south-facing window, and it's built to withstand the heat that builds up between the window and the panel.
How many listings should be shown in rotation?
About ten, at eight to twelve seconds each. Beyond that, the passer-by won't stay for the full loop. It's better to show exclusive listings and new arrivals more often than to cycle through the whole portfolio.
Can the screen switch off overnight?
Yes, through the schedule: you set the broadcast windows, and the display pauses outside them. This extends panel lifespan and cuts power use, while keeping the storefront active during the hours it's actually seen.
How much does a digital storefront cost?
On the software side, a single screen fits within the Free plan, free up to three screens. Three screens are free with the Free plan, with the features of the Premium plan — a "Powered by Smart-Signage" badge appears after 30 days. Beyond that, count on €9 excl. VAT per screen per month, or €99 excl. VAT per year, with no commitment. Room tablets, remote controls and e-paper labels fall under the Lite licence at €5 excl. VAT per device per month. From 50 devices of the same type, a discount becomes negotiable. The bulk of the budget is therefore the screen itself, not the subscription.