Digital signage for hair salons and beauty institutes
Services and prices displayed clearly, products highlighted, processing time put to use. A screen that does the job of the paper price book, while staying always up to date.
Pricing: the legal requirement that becomes a showcase
A salon must display its prices clearly, both inside and out. In practice this often ends up as a laminated sheet that's become unreadable, or a printed list nobody dares replace because redoing it means starting over for three lines.
A digital display flips the constraint around: the price list becomes a sales tool. You can structure it by service, highlight new offerings, show packages, and fix a price in thirty seconds without reprinting. A price increase that used to mean a trip to the printer now rolls out everywhere the same day.
One tip on readability: don't try to show everything at once. A thirty-line list in small print doesn't get read. Break it into successive screens — cuts, colour, treatments, packages — of six to eight lines each, rotating slowly.
Processing time, a captive attention window
This is the sector's particularity: your client sits still for twenty to forty minutes, often with nothing to do, eyes free to look around. Few local businesses offer this much attention time.
It's the moment to show what a storefront can't: the salon's work, the products you sell that nobody ever asks the price of, add-on treatments, the loyalty card, referrals. It's also a good spot for recruiting — the sector struggles to hire, and your clients know people in the trade.
Storefront and hardware
In the storefront, the constraint is the same as any street-facing shop: a consumer TV, around 300 to 400 cd/m², becomes unreadable behind a window exposed to sunlight. A storefront screen should start at 1,500 cd/m². Portrait format suits well: it matches the available width and lets you show a full-height photo of a look.
Indoors, a consumer TV is enough, as long as you check the operating hours: a salon open from 9am to 7pm runs the screen ten hours a day, beyond the home use covered by the warranty. The schedule can turn the display off at closing, limiting wear.
Questions fréquentes
Can the price list be shown on a screen?
Yes, and it's the sector's most common use. The advantage over a printed sheet is twofold: updates take a few seconds, and you can split the list across several successive screens of six to eight lines, far more readable than a thirty-line list.
What should play during processing time?
Your work, the products you sell, add-on treatments, the loyalty card and referrals. It's a long, captive attention window, rare in local retail — and the best time to show what the storefront can't.
Does a salon screen need sound?
No, in the vast majority of cases: background music and hairdryers drown everything out, and a noisy screen quickly becomes tiresome for the staff who hear it all day. Plan for content that's understandable without sound.
How much does display cost for a salon?
An independent salon runs on one to two screens: the storefront and the styling area. Three screens are free with the Free plan, with the features of the Premium plan — a "Powered by Smart-Signage" badge appears after 30 days. Beyond that, count on €9 excl. VAT per screen per month, or €99 excl. VAT per year, with no commitment. Room tablets, remote controls and e-paper labels fall under the Lite licence at €5 excl. VAT per device per month. From 50 devices of the same type, a discount becomes negotiable.